Today I worked on making a promotional poster for our opening film The Unhinging. To do this Agatha, was working on a font for the movie title, she gave me this and i edited the picture, I blurred the background of the image using Photoshop and the tool Gaussian Blur I found under the filter tab. I then darkened the background of the image, making the girl, India, stand out in the darkness. I then added the names of the people in the movie, when the movie comes out, and the age 15 mark. I also used the smudge tool over the font for the names and the 'October 2015' to give the poster a more eerie look. There were many different stages of creating this poster, we changed things as we went, deciding as a team what looked the best. For example the names of people in the movie started being at the top of the poster, and the title next to the girls face. As we developed the idea of the poster we deiced we needed a caption or quote for the poster. We looked at other movies captions such as Red Riding Hood 'Believe the legend. Beware the wolf' Nightmare on Elm Street 'He knows where you sleep' The Last House on the Left 'If bad people hurt someone you love. How far would you go to get them back?' Sinister 'Once you see him nothing can save you.' One Missed Call 'What will it sound like when you die?' The Hunger Games 'The world will be watching' Inception 'Your mind is the scene of the crime' We went through many ideas on what to use for our caption, trying to gain inspiration without copying other movies. I came up with ideas such as 'Danger is inevitable, fear is an option.' 'It's not the dark thats scares her, its what lurks in it' 'She learnt what fear really is' 'Its easy to fear someone when they fear there self' 'From her fear she gained power' 'From her fear she gained strength' It took us ages to find the right font for the title 'The Unhinging' we finally found one on a site called 1001Fonts, after lots of discussion we found one we all thought sorted the opening movie.
This shows an eye for design and is an effective piece of P & A as a film poster because it signals genre clearly, creates a sense of the narrative through its imagery & choice of hues as well as fonts, and it contains institutional information such as the release date, actors and certification. You have also invented an intriguing tagline. Excellent work, Demi!
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