3 DISTRIBUTION

 What Kind of Media Institution Might Distribute your Media Product and Why?

I studied distribution by going to the British Film Institute (BFI) presented by Matthew Hall, on Wednesday the 11th of February 2015 was a talk on the subject on UK cinema, Audiences and Institutions in comparison to Hollywood blockbusters and there distributions. Upon hearing about Warp and Vertigo my group and I decided to use Warp as our distributor. 

As a small independent, British production company based in Sheffield and London, which are local areas.  It also distributes films that are similar to ours, such as; Dead man's shoes, Hush, Kill List and Exhibit A.

Research:

WHAT IS DISTRIBUTION? 
from BFI Screenonline by David Sin
Screenonline
Distribution, the third part of the film supply chain, is often referred to as 'the invisible art', a process known only to those within the industry, barely written about and almost imperceptible to everyone else. Yet arguably, distribution is the most important part of the film industry, where completed films are brought to life and connected with an audience. So what is involved in this invisible process? Distribution is about releasing and sustaining films in the market place. In the practice of Hollywood and other forms of industrial cinema, the phases of production, distribution and exhibition operate most effectively when 'vertically integrated', where the three stages are seen as part of the same larger process, under the control of one company. In the UK, distribution is very much focused on marketing and sustaining a global product in local markets.

I research Distribution here: CLICK HERE to really get to know about it. 


I looked at how The Hunger Games; Mockingjay Part 1 was distributed  I presented it on slideshare

I learnt that distributors used a variety of different methods to reach their audience.
In marketing our film i would make a Facebook, Twitter and other social media site, just like the Hunger Games did.
I then used the Hunger Games distribution to help with my own work.

Independant distribution case study: Tortoise in Love

An example of a smaller film that was distribution is Tortoise in Love.

The movie was filmed on a small budget of £500,000. However despite it being an incredibly small movie, it in fact had its first showing at the Cannes Film Festivial in 2011. The movie was shown around the UK in different village halls which gained it quite a bit of money. It also had a world premiere at Leicester Square in 2012 which the cast and crew arrivied to on tractors. They also made a website for the movie to showcase and promote the film.

What We Did to Distribute our Opening Film:

We created a Facebook, Twitter, Instagram and Website for The Unhinging.

This helped us interact with the viewers and get their feedback for our opening film.

By using Facebook, Twitter and Instagram I got a hashtag of #TheUnhingingMovie going, along with hashtags such as #Behindthescenes and #Comingsoon. As I learnt social media was important when getting films popular, and hashtags let more people see the image or post.

This is the website for The Unhinging made by Agatha

This is the poster for P&A which I made: