Barthes wrote about myths that were the dominant ideologies of our time. On the cover of the Paris Match magazine is a young Negro in a French Uniform who is saluting, his eyes uplifted on the French flag. This shows that without any colour discrimination people will faithfully serve the country, trying to pull the country together as everyone is singing under the same flag and the same lyrics, no matter the militariness and ethnic differences. Bathes likes using semiotic which is the study of meaning-making.
This image shows a grocery bag containing ingredients needed to make a pasta, with pasta, tomatoes, cheese and canned sauce flowing out of the bag. Using this image Barthes turns the contents of the bag; vegetables, pasta showing a certain brand. This picture is designed to tempt us into buying and serving this brand of pasta and canned sauce instead of making the sauce our self. He does this by having the vegetables in the bag also so the canned sauce looks just a healthy with them. The message hidden in the advert is showing freshness and health.
In this poster for the film stuck in love we see three different rows all showing a picture of a boy and a girl. On the right hand side we have the three main characters all focused from the same family. The top row has the oldest couple; the mother and father. The bottom row has the youngest child, Rusty, and his girlfriend Kate. In the middle row there is the middle child, Sam and her boyfriend Lewis. Although all three are different images, all together they show how love has no age. The dark colours however showing the doubt the family has with love due to seeing the mother and father's (top row) relationship crumble and fall.
Barthes uses semiotics to deconstruct photographs and the 'myths' that they can create. This is a Paris Match cover and not his own photograph.
ReplyDeleteYou show some understanding of how the Panzani advert works.
The main meaning behind the graphics and visual parallels of 'Stuck In Love' are conveyed.